How to Conduct Market Research on Clients

Conducting market research on clients

Market research is a crucial step in any successful business strategy, and conducting research on your clients is particularly important for businesses or professionals looking to understand or identify their target audience. 

Whether you’re a self-employed professional or an established business, learning how to conduct market research on clients can provide invaluable insights into your target audience and help you to stay ahead of your competitors. 

By gathering data on consumer behavior, preferences, and demographics, businesses can tailor their products and services to meet their clients’ needs more effectively. This article will discuss the various methods of conducting market research on clients. 

What is Market Research?

Market research is the process of gathering and analyzing data about a specific target market, which can include potential customers, current customers, competitors, and any other relevant groups that can impact the success of your business. 

Market research is important because it allows you to gain a better understanding of your target audience, which can, in turn, help you to better appeal to that group. When doing market research on clients, you can look at various factors and determine who your ideal client base is, what their needs are, and how you can generate leads using this information. 

According to Google Surveys, fewer than 40% of marketers use market research to drive decisions. This is surprising because of how beneficial this process can be. Market research can involve various methods, including surveys, A/B testing, focus groups, interviews, and data analytics. 

Types of Market Research

There are three main types of market research: primary market research, secondary market research, and tertiary market research. 

How to conduct market research on clients

Primary Market Research

Primary market research is data that you have collected directly from the target market. Primary market research provides businesses with firsthand knowledge of their customers’ needs, preferences, behaviors, and opinions, which can help them to make informed decisions about their marketing strategies, product development, customer service, etc.

Examples of primary market research include surveys, focus groups, interviews, and observations. This type of research can be quite costly and time-consuming, but it is essential for gaining a deeper understanding of your target market and staying competitive.

Secondary Market Research

Secondary market research is using existing data from various sources to gain insights into a target market or audience, i.e. using information gathered by others to understand your audience better. This data can come from a wide range of sources, including surveys, reports, statistical databases, and online resources. 

Secondary market research can be less expensive and time-consuming than primary research. However, it may not be as tailored to a specific business or industry as primary research. It can give businesses valuable information about market trends, consumer behaviors, and competitors.

Tertiary Market Research

Tertiary market research combines and analyzes information from primary and secondary sources to provide a more comprehensive understanding of a target market. This can provide you with a very thorough understanding of your target audience and is particularly useful for businesses that need to make strategic decisions based on complex or rapidly changing market conditions. 

Conducting tertiary market research on clients can give businesses a deeper understanding of market trends, consumer behavior, and competitive landscapes, which can be used to identify new business opportunities and refine strategies. 

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How to Conduct Market Research

Step One: Identify Your Objectives

First and foremost, you should know what your objectives are for this research. Are you looking to improve upon your existing products or services? Are you trying to find ways to acquire new clients? Decide what your specific goals are, and work from there.

Step Two: Create a Buyer Persona

Before you can target an audience, you must first define who that audience is. You can do this by creating buyer personas for your target market; a detailed profile of who your ideal client is, their needs, their demographics, and how to best appeal to them. You can have more than one buyer persona for a wider reach.

Step Three: Decide On Your Method

Once you have identified your target audience through buyer personas, you can ​​decide how to conduct your research. If you want your results to be highly specific and targeted to your clients, then choose a primary research method. If you need a more cost-effective method, then opt for secondary research. Here are some examples of market research methods that you can use:

  • Surveys
  • Focus Groups
  • A/B Testing
  • Interviews
  • Observations
  • Online Analytics Tools, such as Google Analytics.
Google Analytics

Step Four: Collect Your Data

Depending on your chosen research method, you can now start collecting your data. This may involve sending out surveys, conducting interviews, or observing customers in a retail setting.

Step Five: Analyze The Data

After collecting the necessary information, it’s important to analyze it to identify any trends, patterns, and insights properly. This will help you to make more informed decisions about your business or marketing strategies.

Step Six: Draw Conclusions and Take Action

Based on the data you’ve collected and your analysis of the information, draw conclusions about your research findings and take the necessary steps to implement them into your strategies. 

Step Seven: Monitor and Evaluate

Market research is an ongoing process, and it’s important to monitor and evaluate your research continuously to ensure that your business remains competitive and responsive to changing trends and market conditions. 

The Benefits of Conducting Market Research

Understanding your clients: Market research can help you to understand your clients on a much deeper level. This can be advantageous for your business’s reputation, client satisfaction, and retention rates.

Understanding your competitors: Conducting market research can also help you better understand your competitors. This can help you to stay competitive within your industry by knowing what they do well and, most importantly, what they do poorly.

Improving your marketing strategies: Conducting market research on clients can provide insights into the most effective marketing channels and messaging for reaching and engaging with your target audience.

Identifying new opportunities: Conducting research on your target market can help you to identify new opportunities for your business that you were previously unaware of.

Minimizing risk: By gathering and analyzing market data, you can make more informed decisions for your business, and minimize the risk of investing in products, services, or markets that are unlikely to succeed.


Conducting market research on clients or your target audience is a vital step in any successful business strategy. 

By understanding your target audience on the deepest level possible, you can tailor your products, services, and marketing strategies to meet their needs more effectively. There are several methods for conducting market research on clients, including primary, secondary, and tertiary research methods. 

The benefits of conducting market research include a better understanding of your clients and competitors, improving marketing strategies, identifying new opportunities, and minimizing risk.

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How to Conduct Market Research on Clients

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