Why It’s Important to Have a Professional Email Address
If you have a business website, creating a professional email address is essential. Because email is one of the most common methods of communication between businesses and their clients, having a professional email address is crucial. It can help create a sense of trust and credibility from the beginning of your interactions.
In this article, we will look at why it is important to have a professional email address, how to create one, and how it will help you stay out of the Spam folder.
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Why is Having a Professional Email Address Important?
According to a report by Internet Live Stats, around 2,690,160 legitimate emails are sent every single second. Many of those emails are either left unread or moved to a Spam or Junk folder. To avoid your emails meeting the same fate, you should do everything in your power to make your emails look important and professional.
Below are a few ways to increase your email open rate and client acquisition by creating a professional email.
Good First Impressions
Having a professional email can help you to make a good first impression when emailing prospective clients. It can help create an immediate sense of trust and credibility from the beginning of your communication.
Lower Risk of Being Marked as Spam
According to Statista, studies show that nearly 60% of emails are spam. Using a professional and recognizable email address, as opposed to one ending with @gmail.com or @yahoo.com, can lower your chances of being sent to the Spam folder. Some spam and malware filters will automatically move unknown emails from providers like Gmail to the Junk Mail folder.
Building Credibility
A business email address can give you credibility and makes you look more professional. It shows that you take your work seriously and are committed to your business.
Branding
Your email address is often the first thing people see when they communicate with you. Having a professional email address that reflects your brand or business name can help build brand recognition and awareness.
How to Create a Professional Email Address
There are several ways to create a professional email address for your business, depending on your specific needs and preferences. Here are a few options:
Self-Hosted Email
If you already have a website and a domain name for your business, you can create a professional email address using that domain. This can be done by setting up an email hosting service on your web server, such as cPanel or Plesk. This will allow you to create branded email addresses, such as [email protected], easily.
Website Building Platforms
Many website-building platforms, such as Squarespace, also offer email hosting included in their services. This can be a convenient option if you already use that platform to create and run your website. You can create professional email addresses using your company’s domain name within the platform’s interface.
Individual Email Services
You can also choose to use individual email services, such as Gmail or Outlook, to create a professional email address. While the free versions of these platforms may limit you to using @gmail.com or @outlook.com, the paid versions will allow you to create branded email addresses using your business’s domain name.
No matter which option you choose, having a professional email address can help you establish credibility and make a good impression on clients and customers.
Conclusion
Having a professional email address is important for businesses and individuals alike. It can help create a good first impression, build credibility, and increase the likelihood of your emails being read.
By following the steps outlined above, you can easily create a professional email address that reflects your brand and helps you communicate more effectively with your clients. It’s a small but incredibly important step that can make a big difference in how your business is perceived.
