Keyword research tools are extremely helpful in giving you a better idea about what keywords you should be targeting. It also helps you see which keywords may not be worth your time if they don’t have the traffic volume you need for success.
Once you find the right keywords to target, your next step is finding out how competitive those keywords are. You can do this by looking at their organic search volume and seeing where they rank on Google’s SERPs (search engine results pages). Finding these things out before deciding to target a keyword will save you loads of wasted time and effort!
In this blog post, we’re going to go over some of the best tools for SEO professionals and how they can help with your search engine optimization efforts.
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Google Keywords Planner
Google Keywords Planner is one of the best keyword research tools. It gives you a good idea on how competitive certain keywords are and gives you information about competition, competition rank, traffic estimates, and more.
With Google Keywords Planner, you can also find out which keywords might be great to target with your ads on Facebook, Youtube or other social platforms.
The best thing about Google Keywords Planner is that it’s free to use. You can access all of its features without having to pay a single penny. This makes it a great tool for SEO professionals on a tight budget.
SurferSEO is an excellent keyword research tool for researching the competition of your desired keywords. It tracks how well your competitors rank on Google’s SERPs and shows you what they’re targeting in terms of keywords. It also gives you an idea of how difficult it will be to rank for those terms, which will enable you to create a more effective SEO strategy.
Another plus is that surferSEO integrates with Jarvis, one of the best AI writing tools. This enables you or your copywriters to optimise On-Page SEO using Surfer x Jarvis.
For example, if you were using SurferSEO, you might notice that “blue dress” was ranked 4th on Google’s SERP for that term. You could then decide that this wasn’t the right keyword to target because it is too competitive for your business. On the other hand, if “blue dress” was ranked 7th on the SERP, your odds would be better with this keyword since it’s not as competitive as others.
SurferSEO is a paid product, but it offers a 7-day trial that allows you to explore all of its features.
One of the best keyword research tools for SEO professionals is ahrefs. This is an excellent tool because it has a very high ROI and it’s easy to use. You can import keywords from your Google Adwords campaign, analyze your URL’s, check keywords popularity, see how competitive your keywords are, and more! Another thing that is really helpful with this tool is that you can do all of the research in one place and then export the data into a spreadsheet.
You can try their free trial account if you want to get started with ahrefs.
A trial account will give you access to most of the features on the SEO tool like exporting data and keyword tracking. You can also try out their competitor analysis feature, which is great for comparing your website against other sites in your niche.
Semrush is a powerful keyword research tool that offers a multitude of features to help you find the right keywords for your business. Some of these include competitor analysis, tracking your competitors’ backlinks, and even researching which keywords your competitors are targeting so you can see what they’re up to.
More importantly, Semrush also has excellent organic search volume data so you can see at a glance which keywords are worth considering and which ones aren’t worth your time. It does this by letting you see search volume data by country and by region and data on the top-ranking pages in the SERPs with that keyword.
Semrush also has excellent backlink information that will let you know who is linking to websites with those keywords. This will give you an idea about whether or not those websites are likely to rank high for those keywords in the SERPs (search engine results pages). Having this information about competitors is invaluable when it comes to determining which keywords they’re targeting and how competitive they are.
KWFinder is a fantastic tool to find keywords that you can target with SEO and PPC campaigns. In addition to finding keywords, KWFinder also has a free keyword rank checker that will tell you how your keywords are ranking on Google’s SERPs. It doesn’t have as many features as some of the other platforms, but it’s still a great tool for getting started!
With this keyword research tool for SEO professionals, you’ll be able to see how competitive the keyword is and whether or not it gets any social media attention.
KWFinder also pretty affordable at $29 per month for the basic package but you can start with a 10-day free trial before committing to anything.
Keywords in the SERPs and keyword tools are not the only things you should be considering. There’s meaning in how people search, what they search for and how they phrase their searches. Keyword Keg is a fantastic tool to help you uncover all of these insights that you can then use to grow your website traffic. It’s an invaluable research tool that should be used by any SEO pro looking to optimize their campaigns.
When it comes to keyword research, Keyword Keg gives you everything you need to succeed. You can use it to find new keywords related to your niche or even to see if there are any over-searched keywords within your industry. It also helps show which words are trending so you know what consumers are talking about right now. This information is vital when it comes to ranking on Google, so take advantage of it!
Pricing starts at $38/month, but you can get started with a free trial to see if it’s a good fit for your business.
Adding the Keywords Everywhere browser add-on is how you get started with this powerful keyword research tool. Once you’ve installed it, you’ll be able to see keyword search volume data right in your browser whenever you do a Google search.
This is an excellent way to get an idea about how popular a particular keyword is and whether or not it’s worth targeting for your business. You can also use it to spy on your competition and see which keywords they’re targeting for their SEO and PPC campaigns.
The best part about Keywords Everywhere is that it works on credits rather than monthly subscriptions. This means that you only pay for the keywords that you actually use.
Another great keyword research tool that you can use is Answerthepublic. This keyword research tool lets you type in a question and then gives you related questions that are being typed into Google.
For example, if you type in “SEO”, it will give you back some popular searches related to SEO, like “What is SEO?” or “How do I search engine optimize my website?” You would be able to find out what people are searching for when they are looking for more information on SEO with this keyword research tool.
Answerthepublic is a great keyword research tool that’s free to use with limitations. The pro plan starts at $99 per month if you want access to more features.
Ubersuggest is one of the best keyword research tools for SEO professionals in our opinion. As the name implies, it has a large database of suggestions for keywords that you can use in your campaigns. You can input certain words or phrases and see what other keywords may be related to that phrase. It also suggests more keywords based on how popular your search terms are on Google.
If you’re not keen on monthly subscriptions, UberSuggest has a solution. You can get a lifetime plan at $290. This way, you’ll have access to all of the tool’s features without having to worry about renewing your subscription every month.