How to Make Smarter Choices With the Decision Matrix

Make better decisions with the decision matrix

If you’re responsible for making a decision, and find yourself struggling to choose among multiple favorable options, you may benefit from the Decision Matrix. This powerful tool can help simplify the decision-making process and save you from dilemmas in the future. 

The Decision Matrix was first introduced in 1981 by UK product designer and author Stuart Pugh. This concept was intended to help those struggling to make the right decisions by providing a framework for decision-making. There are two variants of this framework: the Decision Matrix, and the Weighted Decision Matrix. 

In this article, we will discuss the Matrix, the ways in which to use it, and some tips and tricks to optimize your decision-making process. 

What is the Decision Matrix?

The decision matrix

The Decision Matrix is a data-driven framework for choosing the best option available in any context. It is also known as the decision grid, opportunity analysis, problem selection matrix, or Pugh matrix. 

The primary goal of the decision matrix is to provide a structured and systematic approach to evaluate and prioritize options based on a set of criteria. This tool allows decision-makers to objectively compare different options and assess how well they meet specific criteria or requirements.

The decision matrix can also help to reduce bias and subjectivity in decision-making, by providing a more objective and transparent approach. Additionally, it can help to identify gaps or limitations in the alternative options, which can lead to more informed and effective decision-making.

This framework has been used for decades in business, education, and research, and is widely referenced as one of the most effective and user-friendly decision-making techniques alongside other methods like SWOT analysis, Six Hats Method, and cost-benefit analysis, all of which are taught in our foundations course.

Benefits of Using the Decision Matrix

  • Objectivity: By breaking down a decision into specific criteria and assigning weights and values to each option, the decision matrix helps remove any personal biases and emotions from the decision-making process. This ensures that decisions are based on factual information and data, rather than subjective opinions.
  • Clarity: The decision matrix helps to clarify the decision-making process by highlighting the pros and cons of each option in a clear and organized way. This makes it easier to see the strengths and weaknesses of each option and to identify the most favorable choice.
  • Efficiency: The decision matrix helps to streamline the decision-making process by providing a systematic framework for evaluating options. This saves time and reduces the likelihood of making hasty or impulsive decisions.
  • Consistency: The decision matrix provides a consistent approach to decision-making, ensuring that each option is evaluated using the same criteria and weighting. This helps to maintain consistency and accuracy in decision-making, even when different individuals are involved in the process.
  • Collaboration: The decision matrix can be used as a collaborative tool, enabling multiple team members to provide input and feedback on the decision-making process. This promotes transparency and inclusivity, and can lead to more successful outcomes.

How to use the Decision Matrix

1. Identify the options

Once you have your prompt (for example, choosing which project management software to invest in), you can identify each viable option that you have available, and enter them into your grid. 

2. Define your criteria

Brainstorm any factors that would contribute to your decision, such as pricing, reviews, or features. Anything that may influence your final choice should be included.

3. Create a Decision Matrix grid

The Decision Matrix 1 e1680080275931

Draw the grid, or use a template online, and write each option in a vertical row to the left of the grid. In the top horizontal column, write each factor or criteria that will influence your decision. Draw rows and column lines, creating a grid of blank squares to the right of each option and underneath the important criteria.

4. Rate each of the options

For each of the options, rate them from 1-5 for how they fit the criteria, 5 being the highest rating. For example, if Option 1 has the best reviews, you can give it a rating of 5/5 for that column, but it may not fit very well into your budget, so you could rate it a 2/5 for the price criteria. 

5. Calculate the total score

Add together each rating for each option, and determine which of them has the highest score. That option is the one that you should choose.

Scoring the decision matrix

However, if you find that some of the options have identical final scores, or you’re not entirely satisfied with the outcome, then you can use the second variation – the Weighted Decision Matrix.

How the Weighted Decision Matrix Works

The Weighted Decision Matrix is essentially the same process as the original Decision Matrix, but with an extra step. In between steps 3 and 4, you can decide on a ‘weight’ for each of the criteria; a rating from 1-5 of how important this specific factor is to you. For example, if you’re not too bothered by the reviews, you can give that a 1. If your budget is extremely tight, you can rate that criteria a 5, and if the features are relatively important, but not the main concern, you could rate it a 3. 

The Decision Matrix 2 e1680080243767

Then, after rating each option, you multiply that number by the ‘weight’ you gave to each criteria. So, in this example, each rating for Price can be multiplied by 5, Reviews multiplied by 1, and Features by 3, to give you a different final score for each option. 

This extra step helps you to make the most informed decision possible by taking each criteria’s individual bearing on your decision into consideration. 

Tips for Using the Decision Matrix for Optimal Effectiveness

Establish clear criteria and weighting

Be honest and fair when assigning criteria and weighting to the options; these are what ultimately determine your final decision. Take time to decide what has a bearing on your choice, and exactly how influential that bearing is. 

List only viable options

List every alternative that you feel is viable. If you have four options, but you know for a fact that you won’t choose one of them, only list the 3 that have potential. 

Encourage team collaboration

When making decisions as a team, encourage every participant to give their honest input and make decisions based on how everyone feels. If all team members collaborate, you will get the best and most thorough results from the Matrix.

Continuously refine the decision matrix

A factor that was important today, may not be as important tomorrow. More options can present themselves, and information that was previously unknown can surface, completely transforming the criteria or weights.

Review your decision

Before confirming your final decision, review the results and consider any additional factors or information that may impact your choice. 


The Decision Matrix and its Weighted variant is a powerful tool that can simplify the decision-making process and help individuals and teams make informed and objective choices. 

To use the Decision Matrix effectively, it is important to establish clear criteria and weighting, list only viable options, encourage team collaboration, continuously refine the matrix, and review the final decision before confirming it. By following these tips and using the Decision Matrix, individuals and teams can make better decisions and achieve more successful outcomes in any context.

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How to Make Smarter Choices With the Decision Matrix

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