Effective Time Management with the Eisenhower Matrix

time management with the eisenhower matrix

If you’re looking to increase your productivity with time management techniques, the Eisenhower Matrix is a simple and effective method for optimizing your schedule

Developed by former US president Dwight Eisenhower, this technique has become a staple for busy professionals looking to increase their productivity. Eisenhower used this framework to help him prioritize and deal with the many high-stakes issues he faced as a US Army general, Supreme Allied Commander of NATO Forces, and eventually as president of the United States. 

However, it wasn’t until author Steven Covey described it in his book, The 7 Habits of Highly Effective People, that the Eisenhower Matrix became the recognized productivity technique that it is today. In this article, we will discuss the benefits of this method, as well as how to incorporate it into your schedule. 

Understanding the Eisenhower Matrix

The Eisenhower Matrix, also known as the Urgent-Important Matrix, consists of four quadrants. The idea is for you to take all of your upcoming tasks and projects and sort them into each of these quadrants, in order to arrange your schedule better. 

The four quadrants are:

  • Urgent/Important
  • Not Urgent/Important
  • Urgent/Not Important
  • Not Urgent/Not Important

The four quadrants can essentially be understood as do, decide, delegate, and delete, as defined by productivity expert James Clear. 

How to Use the Eisenhower Matrix for Time Tracking

Now that you know what each of the quadrants represents, you can start to use the technique. Begin by categorizing each of the items on your schedule into these four quadrants. Decide on which are urgent and important, which are urgent and not important, which are not urgent but important, and which are simply not urgent or important. 

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Illustration 1: Eisenhower Matrix Visualized

Urgent/Important = Do

These items are the ones that you need to get done urgently and are important to you. Examples can include tasks with deadlines or crises that need to be dealt with. Prioritize these tasks and make sure that they are at the very top of your to-do list. 

Not Urgent/Important = Decide

Items that are important, but not urgent, can be scheduled for a later date. Typically, these items are tasks or projects that you can use to improve your professional or personal standing or help your business reach a long-term goal. 

Urgent/Not Important = Delegate

Urgent items that are not important to you, i.e. things that either do not require your skill set or will not help your professional goals. These can be delegated or referred to others, often coworkers or assistants. Examples of urgent but unimportant tasks are requests for help from associates or emails marked urgent that do not specifically require your skills to deal with. 

Not Urgent/Not Important = Delete

If an item on your schedule has no effect on your professional goals and does not fit into any deadline, it can be discarded entirely. These can be things like checking social media or avoiding activities like sorting and organizing your emails rather than answering them. 

Benefits of Using the Eisenhower Matrix

The reason that the Eisenhower Matrix has become such a widely-used time management technique is that it eliminates the urgency effect and forces you to be honest about your priorities. Things that have a learned sense of urgency, like checking your phone every time you get a notification regardless of how busy you are, take up a large part of your day without you even realizing it. 


Some additional benefits of the Urgent-Important Matrix include, but are not limited to:

  • It can be used in conjunction with other time management techniques for optimal results, such as to-do lists or the Pomodoro Technique
  • It’s simple and easy to understand and requires very little time to implement. 
  • It helps you to focus on tasks that are important and urgent, instead of being distracted by tasks that are neither urgent nor important.
  • You can better allocate your time and energy to complete tasks in a more efficient and timely manner, increasing your productivity and output.
  • It provides a clear framework for evaluating the relative importance of different tasks.
  • It reduces stress and procrastination by forcing you to concentrate on what needs to be done and eliminating unimportant tasks that do not benefit you.
  • The matrix can help you to manage your time more effectively by identifying tasks that can be delegated or deferred to a later time, freeing up more time for important and urgent tasks.

Common Mistakes to Avoid When Using the Eisenhower Matrix

As simple as the Eisenhower Matrix may be, that doesn’t mean it’s without its challenges. There are some common mistakes that people make when using this time management technique. Below, we will identify these mistakes, and explore ways to avoid them.

Mistake #1: Difficulty assessing the urgency and importance of tasks

It can be challenging to determine whether a task is truly urgent or important, and you may find yourself second-guessing your decisions. 

The solution: Re-evaluate your priorities regularly, and base your decisions on how the tasks can affect your long-term vision. If you’re not sure whether a task is important or not, think about whether or not it will help you to develop professionally. If not, it’s probably not important.

Use the Eisenhower Matrix to identify priorities

Mistake #2: Difficulty in delegating tasks to others

Especially as a freelancer, it can be difficult to find people to delegate or refer urgent/not important tasks to. 

The solution: If you have nobody to delegate certain tasks to, re-adjust your schedule to either fit these in where possible or decide whether they’re worth your effort. If neither of these are possible, communicate with any involved parties to come to a compromise. 

Mistake #3: Having a lack of flexibility

Sometimes, things will come up unexpectedly and disrupt your schedule. These may be unavoidable, such as family emergencies or doctor’s appointments.

The solution: Remember that the Eisenhower Matrix is easily adjustable and that it is not the be-all or end-all of productivity. When more urgent responsibilities come up, prioritize them and rearrange the rest of your schedule around them.


The Eisenhower Matrix is a powerful time management technique that can help you to prioritize your tasks and increase your productivity. 

By sorting tasks into the four quadrants of Urgent/Important, Not Urgent/Important, Urgent/Not Important, and Not Urgent/Not Important, you can focus on tasks that are truly important and urgent, delegate tasks that are not important or urgent, and eliminate tasks that do not contribute to your goals. 

However, it is important to be aware of common mistakes when using this technique. By being mindful of these challenges and continuously re-evaluating your priorities, you can maximize the benefits of the Eisenhower Matrix and achieve greater success in your professional life. 

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Effective Time Management with the Eisenhower Matrix

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