Social Media Report: 70+ Essential Facts & Statistics on Instagram, Threads, YouTube, and More in 2023

In the ever-evolving landscape of social media, staying up-to-date with the latest trends, usage patterns, and statistics is crucial for businesses, marketers, and individuals alike. This comprehensive report aims to provide a deep understanding of the current state of some of the most influential platforms.

Focusing on Instagram, Threads, YouTube, Reddit, Pinterest, TikTok, Facebook, Twitter, and LinkedIn, this report offers a wealth of valuable information, enabling readers to gain insights into user demographics, engagement metrics, content preferences, and much more. By harnessing the power of these insights, organizations and marketers can refine their strategies, optimize their reach, and tap into the vast opportunities presented by the dynamic world of social media.

General Social Media Statistics

✅ More than half of the global population uses social media in 2023

In 2023, there are estimated to be 4.89 billion total social media users worldwide.¹ This means that over 60% of the entire global population is active on at least one social media platform.

✅ The number of social media users is projected to increase to 6 billion by 2027.

In the next four years, social media platforms will gain an estimated 1.2 billion new users across the globe.¹

✅ There are 5.16 billion internet users in the world.

Over 5 billion people in the world use the internet, equaling 64.4% of the world’s total population.²

✅ People spend an average of 6 hours and 37 minutes online every day.

People spend, on average, nearly 7 hours a day online, which is 28% of a full day. This includes using social media apps, streaming shows or movies, and using instant messaging apps.²

✅ Social media use has increased by 30% since the Covid-19 pandemic.

The total number of social media users has increased by nearly 30% since the start of the pandemic, with an additional 1 billion new users over the past 3 years.³

Instagram Statistics

✅ Instagram has around 2 billion users monthly.

Around 2 billion people use Instagram every month, equating to 25% of the global population.²

✅ People spend an average of 12 hours on Instagram per month.

Users spend 12 hours, or the equivalent of half a full day, on Instagram every single month.²

✅ Instagram ads reach nearly 30% of internet users.

Nearly a third of all internet users will see Instagram ads.¹¹

✅ Instagram is the #4 most popular social media app in the world.

Instagram ranks number four on the list of the world’s most popular social media platforms in 2023.¹¹

✅ More than half of US adults use Instagram on a daily basis.

59% of adults in the US will visit the app every day.¹¹

✅ 80% of Instagram users use the platform to search for products or services.

Instagram has become a useful tool for finding products and services, and the majority of the platform’s users are taking full advantage of that fact.³⁰

✅ There is a ‘fake follower’ problem amongst Instagram influencers – and it’s costing them $1.3 billion yearly.

Influencers in the US reportedly spend around $1.3 billion each year on fake followers to increase their social media following.³¹

✅ Beauty accounts are the most popular on the app.

Statistics show that Instagram accounts that are beauty and cosmetic related perform the best compared to those in other niches.³²

✅ Instagram is the second most popular social media platform for marketers worldwide.

79% of marketers report incorporating Instagram ads into their marketing strategies.⁴

Facebook Statistics

✅ Facebook has nearly 3 billion monthly active users.

Facebook reportedly has 2.958 billion monthly active users, as of 2023.²

✅ People spend an average of 19 hours and 43 minutes on Facebook every month.

Facebook is one of the most popular social media platforms by far, and active users spend nearly 20 hours a month on the website.²

✅ Facebook is the most popular platform among marketers.

Not only is Facebook wildly popular amongst its users, but it is the preferred choice for marketers, too, as 90% of social media advertisers report incorporating it into their strategies.⁴

✅ Nearly three-quarters of adults in the US use Facebook.

70% of American adults have a Facebook account, and use it on a regular basis.⁵

✅ 31% of US adults use Facebook as a news source.

Many adults rely on Facebook as a news outlet on a regular basis, for both local and broader news stories.⁵

✅ 67% of Facebook users use the platform daily.

While Facebook has a high volume of active users, only 67% admit to using the app every day.¹¹

✅ India has the largest volume of Facebook users.

The largest share of Facebook users by country comes from India, with 461 million users.¹¹

✅ The primary reason people use Facebook is to keep in touch.

Facebook users cite ‘keeping in touch with friends and family’ as their main reason for using the app.¹¹

Twitter Statistics

✅ Over half of Twitter users rely on the platform for news.

53% of Twitter’s users rely on the platform to hear about the latest news.⁸

✅ Over half of Twitter users rely on the platform for news.

53% of Twitter’s users rely on the platform to hear about the latest news.⁸

✅ Elon Musk’s takeover did not bode well amongst users.

After the billionaire purchased Twitter, the app lost around 32 million users.²⁷

✅ Twitter is the seventh most popular social media platform in the world.

While Twitter has seen better days since Elon Musk’s takeover, it is the seventh most popular social media platform around the world. This is an improvement from eighth place in 2022.¹¹

✅ The vast majority of Twitter users identify as men.

The platform is vastly male-dominated with 68.1% of Twitter users identifying as men. Only 31.9% of Twitter users identify as female.²⁷

✅ Twitter is the most popular social media platform in Japan.

Twitter is most popular in Japan, used by 64.1% of its population in 2022. This figure is expected to increase to 68.4% in 2023.²⁸

✅ In 2007, Twitter was valued at just $220,000

In 2007, when Twitter was on its very first round of funding, it was valued at only $220,000.²⁹

✅ In 2011, Twitter was valued at $9.25 billion.

After only four years, Twitter was valued at a staggering $9.25 billion, which is a monumental increase of 42,045,453,545,455%.²⁹

✅ Elon Musk bought Twitter for $44 billion in 2022.

Twitter may not have grown at quite the same rate as it did between 2007 and 2011, but its value did increase significantly by 2022.²⁹

Reddit Statistics

✅ Reddit has an estimated 55.79 million daily active users.

Reddit is an incredibly popular social media platform, with more than 50 million users logging into the app every day.¹⁷

✅ Reddit has around 1.6 billion monthly active users.

More than 1.6 billion people use Reddit every month.¹⁷

✅ The majority of Reddit users identify as men.

Reddit is most popular amongst men, with 63.8% of its active users being male.¹⁷

✅ The dominant age group of Reddit users is 18 to 29.

The largest age group active on Reddit is between 18 and 29.¹⁷

✅ There are more than 130 thousand active subreddits.

Subreddits are essentially communities on Reddit. Popular examples include r/funny and r/news.¹⁷

✅ Reddit is the 17th most-visited website in the US.

With 1.6 billion monthly active users, Reddit is the 17th most-visited website in America.¹⁷

✅ By 2025, it is estimated that Reddit monthly users will reach 3.203 billion.

Reddit’s monthly users are expected to double in the next two years, as the app becomes more and more popular.¹⁸

✅ There are more than 1.5 billion Reddit posts in 2023.

This is an increase of 395 million, or 33.74% from 2022.¹⁹

LinkedIn Statistics

✅ LinkedIn sports over 900 million users as of 2023.

There are more than 900 million active users on LinkedIn, with members from over 200 different countries.⁶

✅ 28% of US adults are on LinkedIn.

More than a quarter of American adults have accounts on Linkedin, both for job hunting and for networking.⁶

✅ 101 job applications are submitted on LinkedIn every single second.

Over 100 applications are sent via LinkedIn every second, equating to 8,724,400 every day.⁶

✅ 61 million people use LinkedIn every week to search for jobs.

LinkedIn is one of the most popular job aggregators globally, and 61 million users log on every week to look for new job opportunities.⁶

✅ Every minute, 8 people are hired on LinkedIn.

While 101 applications are sent every second, only eight people are hired on LinkedIn every minute.⁶

✅ More than half of LinkedIn users are between the ages of 25 - 34.

60% of LinkedIn users are between the ages of 25 and 34, while those between the ages of 18 and 24 only make up around 20% of its user base.²⁰

✅ LinkedIn is the leading platform for lead generation.

According to a study conducted by LinkedIn, it is currently the leading platform for lead generation.²¹

✅ 97% of B2B marketers use LinkedIn in their marketing strategy.

The vast majority of B2B marketers use LinkedIn as a part of their content marketing strategy.²¹

✅ LinkedIn was one of the fastest-growing brands in 2022.

In 2022, LinkedIn was ranked seventh in the list of the top ten fastest-growing brands in the world, based on its brand value growth of 68%.²²

Youtube Statistics

✅ YouTube has over 2 billion monthly active users.

YouTube recently stated that the platform had over 2 billion monthly logged-in users in 2023, but figures suggest that the number is closer to 2.5 billion.²

✅ People spend more than 23 hours on YouTube every month.

People spend an average of 23 hours and 9 minutes on YouTube per month, equating to nearly a full day.²

✅ YouTube Shorts get 30 billion views daily.

YouTube Shorts get around 30 billion views every day from users around the world.⁹

✅ YouTube is the second most visited website in the world.

Following Google, YouTube is currently the second most visited website across the globe.¹¹

✅ Over 500 hours of video are uploaded to YouTube every minute.

In 2022, more than 500 hours of video content was uploaded to YouTube every single minute.¹³

✅ 68% of people use YouTube to make a purchasing decision.

An estimated 68% of users watch YouTube reviews and comparison videos to help them make a purchase decision.¹⁴

✅ YouTube is more engaging than television.

YouTube mobile users are two times more likely to pay close attention while watching YouTube videos compared to people watching TV.¹⁴

✅ YouTube ads have the potential to reach 2.51 billion users.

YouTube ads are capable of reaching more than 2.5 billion people.¹¹

Threads Statistics

✅ Threads hit 30 million users after only 24 hours.

The platform is the fastest-growing platform in history, boasting 30 million users in only 24 hours after its launch according to Meta CEO Mark Zuckerberg.¹⁵

✅ Threads hit 100 million users in only one week.

Only seven days after its launch, Mark Zuckerberg announced that Threads had already hit its 100 million user mark.¹⁵

✅ Twitter activity dropped after the Threads launch.

On the 5th of July, the day of the Threads launch, Twitter activity dropped by 5% for 2 consecutive days.¹⁶

✅ Most Threads downloads were on iOS devices.

The largest group of users that signed up to Threads were using Apple iOS devices.¹⁶

✅ The majority of Threads users are Gen Z.

Most Threads users belong to Generation Z, meaning that they were born between 1997 and 2021.¹⁶

✅ Elon Musk is not happy with Threads’s similarity to Twitter.

Elon Musk is not happy with Threads, and has already sent a legal notice to Meta for “systematic, willful, and unlawful misappropriation of Twitter”.¹⁶

TikTok Statistics

✅ TikTok users spend just under 24 hours on the app every month.

Users reportedly spend an average of 23 hours and 28 minutes on TikTok every single month.²

✅ Videos tagged with #FYP have accumulated over 35 trillion views.

The hashtag #FYP is extremely popular on TikTok, and videos that include the tag have accumulated a total of 35 trillion views, which equals over a million years of human existence.²

✅ TikTok is the most popular channel for influencer marketing.

56% of marketers use TikTok for their influencer marketing stategy, making it the most popular influencer marketing platform.¹⁰

✅ TikTok is the most popular channel for influencer marketing.

56% of marketers use TikTok for their influencer marketing stategy, making it the most popular influencer marketing platform.¹⁰

✅ TikTok was the most-downloaded app in 2022.

In 2022, TikTok was the most-downloaded mobile app around the world, with more than 672 million downloads over the year.¹²

✅ TikTok ads reach 18.6% of total internet users worldwide.

Ads on TikTok reach nearly one-fifth of the world’s internet users.¹¹

Pinterest Statistics

✅ Pinterest has 450 million active users every month.

450 million users worldwide visit Pinterest every single month, equaling an average of 14.7 million visitors every day.⁷

✅ The majority of Pinterest users identify as women.

People who identify as female make up over 60% of Pinterest’s global audience⁷

✅ Pinterest is the 14th most popular social media platform.

Pinterest ranks at number 14 on the list of most popular social media platforms around the world, based on active users.²³

✅ There are more than 90 million active Pinterest users in the US.

There are at least 90.1 million active Pinterest users based in America in 2023.²⁴

✅ 7.4% of people aged 13 and up use Pinterest.

7.4% of the global population above the age of 13 (Pinterest’s minimum age to create an account) use Pinterest.²⁴

✅ Pinterest has committed to purchasing 100% renewable electricity for their global offices.

In September of 2022, Pinterest committed to purchasing 100% renewable electricity for their global offices by 2023.²⁶

✅ 1.5% of internet users name Pinterest as their favorite platform.

1.5% of all Internet users worldwide say that Pinterest is their favorite social media platform.²⁵

Sources:

Statista: The Number of Social Network Users: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Digital Global Overview 2023: https://datareportal.com/reports/digital-2023-global-overview-report

Kepios Global Digital Report: https://kepios.com/?utm_source=Global_Digital_Reports&utm_medium=Article&utm_campaign=Digital_2023

Statista: Social Media Platforms Used By Marketers: https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/

Pew Research Social Media Fact Sheet: https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/

LinkedIn Statistics: https://news.linkedin.com/about-us#Statistics

Pinterest Demographics: https://business.pinterest.com/audience/

Statista: Social Media Sites Most Used as News Sources: https://www.statista.com/statistics/330638/politics-governement-news-social-media-news-usa/

Statista: YouTube Shorts Performance Worldwide: https://www.statista.com/statistics/1314183/youtube-shorts-performance-worldwide/

Influencer Marketing Benchmark Report: https://influencermarketinghub.com/influencer-marketing-benchmark-report/

HootSuite Social Media Trends 2023: https://www.hootsuite.com/research/social-trends

Statista: Most Downloaded Apps Worldwide: https://www.statista.com/statistics/1285960/top-downloaded-mobile-apps-worldwide/

Statista: YouTube Hours of Video Uploaded: https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/#:~:text=As%20of%20June%202022%2C%20more,for%20online%20video%20has%20grown.

YouTube Consumption Trends by Google: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-stats-video-consumption-trends/

Mark Zuckerberg’s Threads Account: https://www.threads.net/@Zuck

Threads App Statistics 2023: https://www.enterpriseappstoday.com/stats/threads-app-statistics.html#:~:text=General%20Threads%20App%20Statistics,million%20reported%20till%207th%20July.

User Statistics: Number of Reddit Users: https://www.bankmycell.com/blog/number-of-reddit-users/

Statista: Reddit MAU Worldwide: https://www.statista.com/statistics/1309791/reddit-mau-worldwide/

Statista: Reddit Posts Published: https://www.statista.com/statistics/1309798/reddit-posts-published/

Statista: Global LinkedIn User: https://www.statista.com/statistics/273505/global-linkedin-age-group/

Brand Awareness: LinkedIn Business: https://business.linkedin.com/marketing-solutions/success/brand-awareness

Statista: Top Brands by Brand Valuation: https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/

Pinterest Investor Overview: https://investor.pinterestinc.com/investor-overview/default.aspx

Pinterest Users, Stats, Data: https://datareportal.com/essential-pinterest-stats#:~:text=Essential%20Pinterest%20statistics%20and%20trends,’active’%20social%20media%20platforms.

HootSuite: Digital Trends: https://www.hootsuite.com/resources/digital-trends

Pinterest Newsroom: https://newsroom.pinterest.com/en/post/pinterest-commits-to-100-renewable-electricity-for-its-offices-around-the-world

Twitter User Statistics: https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/

Insider Intelligence: Twitter Growth Forecast: https://www.insiderintelligence.com/content/asia-pacific-drives-twitter-growth-as-other-regions-plateau

Pitchbook’s Brief History of Twitter’s Valuation: https://pitchbook.com/news/articles/a-brief-history-of-twitters-valuation

Business Instagram Blog: https://business.instagram.com/blog/how-to-sell-your-products-on-instagram/

CNBC Fake Followers Report: https://www.cnbc.com/2019/07/24/fake-followers-in-influencer-marketing-will-cost-1point3-billion-in-2019.html#:~:text=Cramer-,Fake%20followers%20in%20influencer%20marketing%20will%20cost,billion%20this%20year%2C%20report%20says&text=Influencer%20marketing%20has%20become%20wildly,advertisers%20%241.3%20billion%20this%20year

HubSpot’s Engagement Report: https://cdn2.hubspot.net/hubfs/53/HubSpotMention_ebook_2020-FINAL-1.pdf?submissionGuid=ca7c3680-5d99-4e2d-a19a-20b7aa605b8d&__hstc=20629287.26988155d4bafad489396c3f66d3e52f.1568378244734.1587070399426.1587147621240.93&__hssc=20629287.2.1587147621240&__hsfp=2793069930&fbclid=IwAR0XuT4YLQNLJRu-Ql3Pey3J4txphq-egH7czhQ0mFFZu55tpOw9zb199Aw

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Table of Contents

Social Media Report: 70+ Essential Facts & Statistics on Instagram, Threads, YouTube, and More in 2023

Table of Contents

General Social Media Statistics

✅ More than half of the global population uses social media in 2023

✅ The number of social media users is projected to increase to 6 billion by 2027.

✅ There are 5.16 billion internet users in the world.

✅ People spend an average of 6 hours and 37 minutes online every day.

✅ Social media use has increased by 30% since the Covid-19 pandemic.

Instagram Statistics

✅ Instagram has around 2 billion users monthly.

✅ People spend an average of 12 hours on Instagram per month.

✅ Instagram ads reach nearly 30% of internet users.

✅ Instagram is the #4 most popular social media app in the world.

✅ More than half of US adults use Instagram on a daily basis.

✅ 80% of Instagram users use the platform to search for products or services.

✅ There is a ‘fake follower’ problem amongst Instagram influencers – and it’s costing them $1.3 billion yearly.

✅ Beauty accounts are the most popular on the app.

✅ Instagram is the second most popular social media platform for marketers worldwide.

Facebook Statistics

✅ Facebook has nearly 3 billion monthly active users.

✅ People spend an average of 19 hours and 43 minutes on Facebook every month.

✅ Facebook is the most popular platform among marketers.

✅ Nearly three-quarters of adults in the US use Facebook.

✅ 31% of US adults use Facebook as a news source.

✅ 67% of Facebook users use the platform daily.

✅ India has the largest volume of Facebook users.

✅ The primary reason people use Facebook is to keep in touch.

Twitter Statistics

✅ Over half of Twitter users rely on the platform for news.

✅ Over half of Twitter users rely on the platform for news.

✅ Elon Musk’s takeover did not bode well amongst users.

✅ Twitter is the seventh most popular social media platform in the world.

✅ The vast majority of Twitter users identify as men.

✅ Twitter is the most popular social media platform in Japan.

✅ In 2007, Twitter was valued at just $220,000

✅ In 2011, Twitter was valued at $9.25 billion.

✅ Elon Musk bought Twitter for $44 billion in 2022.

Reddit Statistics

✅ Reddit has an estimated 55.79 million daily active users.

✅ Reddit has around 1.6 billion monthly active users.

✅ The majority of Reddit users identify as men.

✅ The dominant age group of Reddit users is 18 to 29.

✅ There are more than 130 thousand active subreddits.

✅ Reddit is the 17th most-visited website in the US.

✅ By 2025, it is estimated that Reddit monthly users will reach 3.203 billion.

✅ There are more than 1.5 billion Reddit posts in 2023.

LinkedIn Statistics

✅ LinkedIn sports over 900 million users as of 2023.

✅ 28% of US adults are on LinkedIn.

✅ 101 job applications are submitted on LinkedIn every single second.

✅ 61 million people use LinkedIn every week to search for jobs.

✅ Every minute, 8 people are hired on LinkedIn.

✅ More than half of LinkedIn users are between the ages of 25 - 34.

✅ LinkedIn is the leading platform for lead generation.

✅ 97% of B2B marketers use LinkedIn in their marketing strategy.

✅ LinkedIn was one of the fastest-growing brands in 2022.

Youtube Statistics

✅ YouTube has over 2 billion monthly active users.

✅ People spend more than 23 hours on YouTube every month.

✅ YouTube Shorts get 30 billion views daily.

✅ YouTube is the second most visited website in the world.

✅ Over 500 hours of video are uploaded to YouTube every minute.

✅ 68% of people use YouTube to make a purchasing decision.

✅ YouTube is more engaging than television.

✅ YouTube ads have the potential to reach 2.51 billion users.

Threads Statistics

✅ Threads hit 30 million users after only 24 hours.

✅ Threads hit 100 million users in only one week.

✅ Twitter activity dropped after the Threads launch.

✅ Most Threads downloads were on iOS devices.

✅ The majority of Threads users are Gen Z.

✅ Elon Musk is not happy with Threads’s similarity to Twitter.

TikTok Statistics

✅ TikTok users spend just under 24 hours on the app every month.

✅ Videos tagged with #FYP have accumulated over 35 trillion views.

✅ TikTok is the most popular channel for influencer marketing.

✅ TikTok is the most popular channel for influencer marketing.

✅ TikTok was the most-downloaded app in 2022.

✅ TikTok ads reach 18.6% of total internet users worldwide.