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Social Media Report: 70+ Essential Facts & Statistics on Instagram, Threads, YouTube, and More in 2023
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In the ever-evolving landscape of social media, staying up-to-date with the latest trends, usage patterns, and statistics is crucial for businesses, marketers, and individuals alike. This comprehensive report aims to provide a deep understanding of the current state of some of the most influential platforms.
Focusing on Instagram, Threads, YouTube, Reddit, Pinterest, TikTok, Facebook, Twitter, and LinkedIn, this report offers a wealth of valuable information, enabling readers to gain insights into user demographics, engagement metrics, content preferences, and much more. By harnessing the power of these insights, organizations and marketers can refine their strategies, optimize their reach, and tap into the vast opportunities presented by the dynamic world of social media.
General Social Media Statistics
✅ More than half of the global population uses social media in 2023
✅ The number of social media users is projected to increase to 6 billion by 2027.
✅ There are 5.16 billion internet users in the world.
Over 5 billion people in the world use the internet, equaling 64.4% of the world’s total population.2
✅ People spend an average of 6 hours and 37 minutes online every day.
✅ Social media use has increased by 30% since the Covid-19 pandemic.
Instagram Statistics
✅ Instagram has around 2 billion users monthly.
✅ People spend an average of 12 hours on Instagram per month.
✅ Instagram ads reach nearly 30% of internet users.
✅ Instagram is the #4 most popular social media app in the world.
✅ More than half of US adults use Instagram on a daily basis.
✅ 80% of Instagram users use the platform to search for products or services.
✅ There is a ‘fake follower’ problem amongst Instagram influencers – and it’s costing them $1.3 billion yearly.
✅ Beauty accounts are the most popular on the app.
✅ Instagram is the second most popular social media platform for marketers worldwide.
Facebook Statistics
✅ Facebook has nearly 3 billion monthly active users.
✅ People spend an average of 19 hours and 43 minutes on Facebook every month.
✅ Facebook is the most popular platform among marketers.
✅ Nearly three-quarters of adults in the US use Facebook.
✅ 31% of US adults use Facebook as a news source.
✅ 67% of Facebook users use the platform daily.
✅ India has the largest volume of Facebook users.
✅ The primary reason people use Facebook is to keep in touch.
Twitter Statistics
✅ Over half of Twitter users rely on the platform for news.
✅ Over half of Twitter users rely on the platform for news.
✅ Elon Musk’s takeover did not bode well amongst users.
✅ Twitter is the seventh most popular social media platform in the world.
✅ The vast majority of Twitter users identify as men.
✅ Twitter is the most popular social media platform in Japan.
✅ In 2007, Twitter was valued at just $220,000
✅ In 2011, Twitter was valued at $9.25 billion.
✅ Elon Musk bought Twitter for $44 billion in 2022.
Reddit Statistics
✅ Reddit has an estimated 55.79 million daily active users.
✅ Reddit has around 1.6 billion monthly active users.
✅ The majority of Reddit users identify as men.
✅ The dominant age group of Reddit users is 18 to 29.
✅ There are more than 130 thousand active subreddits.
✅ Reddit is the 17th most-visited website in the US.
✅ By 2025, it is estimated that Reddit monthly users will reach 3.203 billion.
✅ There are more than 1.5 billion Reddit posts in 2023.
LinkedIn Statistics
✅ LinkedIn sports over 900 million users as of 2023.
✅ 28% of US adults are on LinkedIn.
✅ 101 job applications are submitted on LinkedIn every single second.
✅ 61 million people use LinkedIn every week to search for jobs.
✅ Every minute, 8 people are hired on LinkedIn.
✅ More than half of LinkedIn users are between the ages of 25 - 34.
✅ LinkedIn is the leading platform for lead generation.
✅ 97% of B2B marketers use LinkedIn in their marketing strategy.
✅ LinkedIn was one of the fastest-growing brands in 2022.
Youtube Statistics
✅ YouTube has over 2 billion monthly active users.
✅ People spend more than 23 hours on YouTube every month.
✅ YouTube Shorts get 30 billion views daily.
✅ YouTube is the second most visited website in the world.
✅ Over 500 hours of video are uploaded to YouTube every minute.
✅ 68% of people use YouTube to make a purchasing decision.
✅ YouTube is more engaging than television.
✅ YouTube ads have the potential to reach 2.51 billion users.
Threads Statistics
✅ Threads hit 30 million users after only 24 hours.
✅ Threads hit 100 million users in only one week.
✅ Twitter activity dropped after the Threads launch.
✅ Most Threads downloads were on iOS devices.
✅ The majority of Threads users are Gen Z.
✅ Elon Musk is not happy with Threads’s similarity to Twitter.
TikTok Statistics
✅ TikTok users spend just under 24 hours on the app every month.
✅ Videos tagged with #FYP have accumulated over 35 trillion views.
✅ TikTok is the most popular channel for influencer marketing.
✅ TikTok is the most popular channel for influencer marketing.
✅ TikTok was the most-downloaded app in 2022.
✅ TikTok ads reach 18.6% of total internet users worldwide.
Pinterest Statistics
✅ Pinterest has 450 million active users every month.
✅ The majority of Pinterest users identify as women.
✅ Pinterest is the 14th most popular social media platform.
✅ There are more than 90 million active Pinterest users in the US.
✅ 7.4% of people aged 13 and up use Pinterest.
✅ Pinterest has committed to purchasing 100% renewable electricity for their global offices.
✅ 1.5% of internet users name Pinterest as their favorite platform.
Sources:
Statista: The Number of Social Network Users: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
Digital Global Overview 2023: https://datareportal.com/reports/digital-2023-global-overview-report
Kepios Global Digital Report: https://kepios.com/?utm_source=Global_Digital_Reports&utm_medium=Article&utm_campaign=Digital_2023
Statista: Social Media Platforms Used By Marketers: https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Pew Research Social Media Fact Sheet: https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
LinkedIn Statistics: https://news.linkedin.com/about-us#Statistics
Pinterest Demographics: https://business.pinterest.com/audience/
Statista: Social Media Sites Most Used as News Sources: https://www.statista.com/statistics/330638/politics-governement-news-social-media-news-usa/
Statista: YouTube Shorts Performance Worldwide: https://www.statista.com/statistics/1314183/youtube-shorts-performance-worldwide/
Influencer Marketing Benchmark Report: https://influencermarketinghub.com/influencer-marketing-benchmark-report/
HootSuite Social Media Trends 2023: https://www.hootsuite.com/research/social-trends
Statista: Most Downloaded Apps Worldwide: https://www.statista.com/statistics/1285960/top-downloaded-mobile-apps-worldwide/
Statista: YouTube Hours of Video Uploaded: https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/#:~:text=As%20of%20June%202022%2C%20more,for%20online%20video%20has%20grown.
YouTube Consumption Trends by Google: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-stats-video-consumption-trends/
Mark Zuckerberg’s Threads Account: https://www.threads.net/@Zuck
Threads App Statistics 2023: https://www.enterpriseappstoday.com/stats/threads-app-statistics.html#:~:text=General%20Threads%20App%20Statistics,million%20reported%20till%207th%20July.
User Statistics: Number of Reddit Users: https://www.bankmycell.com/blog/number-of-reddit-users/
Statista: Reddit MAU Worldwide: https://www.statista.com/statistics/1309791/reddit-mau-worldwide/
Statista: Reddit Posts Published: https://www.statista.com/statistics/1309798/reddit-posts-published/
Statista: Global LinkedIn User: https://www.statista.com/statistics/273505/global-linkedin-age-group/
Brand Awareness: LinkedIn Business: https://business.linkedin.com/marketing-solutions/success/brand-awareness
Statista: Top Brands by Brand Valuation: https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/
Pinterest Investor Overview: https://investor.pinterestinc.com/investor-overview/default.aspx
Pinterest Users, Stats, Data: https://datareportal.com/essential-pinterest-stats#:~:text=Essential%20Pinterest%20statistics%20and%20trends,’active’%20social%20media%20platforms.
HootSuite: Digital Trends: https://www.hootsuite.com/resources/digital-trends
Pinterest Newsroom: https://newsroom.pinterest.com/en/post/pinterest-commits-to-100-renewable-electricity-for-its-offices-around-the-world
Twitter User Statistics: https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
Insider Intelligence: Twitter Growth Forecast: https://www.insiderintelligence.com/content/asia-pacific-drives-twitter-growth-as-other-regions-plateau
Pitchbook’s Brief History of Twitter’s Valuation: https://pitchbook.com/news/articles/a-brief-history-of-twitters-valuation
Business Instagram Blog: https://business.instagram.com/blog/how-to-sell-your-products-on-instagram/