Social media has become a prevalent part of the digital marketing world, with the vast majority of major brands having a solidified online presence through channels like Instagram, Facebook, and TikTok. This has sparked a demand for skilled social media managers to effectively and efficiently run business social media accounts.
However, managing multiple social media accounts can be difficult, especially when it comes to strategy, community growth, and content creation. Thankfully, there is a plethora of excellent social media management tools available for every aspect of the process. In this article, we will take a look at the best social media management tools for digital marketers to automate their workflows and boost their productivity.
The Best Social Media Management Tools for Content Creation
With Canva, social media managers can easily create sleek and stylish visual content for a variety of platforms. The Brand Hub feature allows users to create branded content and templates, making it easier and more efficient to produce media that aligns with each brand’s theme. Canva is incredibly user-friendly and includes features such as video editing, pre-made templates, and a large library of high-quality stock images and illustrations.
Canva is available to use for free with limitations, and the monthly subscription provides full access to all tools for only $14.99 per month for individuals.
Copy.ai is an excellent AI-powered tool for text generation. This tool is perfect for crafting written social media content, with a vast selection of templates available for anything from social media copy to video script templates. A unique feature of Copy.ai is its content brainstorming capabilities, allowing users to generate multiple content ideas simply by inputting keywords and the type of social media post that they want to create.
Copy.ai offers a Free Forever plan for users, allowing them to generate up to 2000 words at no cost. Paid plans start at $49 per month with zero limitations.
Perhaps one of the most useful content creation tools on the market, Lumen5 allows users to turn blog posts into engaging videos in only minutes. Simply input the link to a published article and wait for Lumen5’s AI to create high-quality video content, complete with images and formatting that matches the average reading speed.
Lumen5’s paid plans start at $19 per month, and the Free Forever plan includes basic features at no cost, with Lumen5 branding on every video.
Best Social Media Management Tools for Analytics
Designed for small businesses and individual creators, Buffer drives meaningful engagement and results on social media. Post-scheduling, engagement, analytics, and team collaboration are some of the main features that they offer. By using Buffer’s intuitive platform, social media managers can receive in-depth analytics about their social media accounts, including content performance, audience insights, and follower activity.
Buffer’s free plan includes features such as planning and publishing, and paid plans start at only $6 per month per channel.
Sprout Social is an ideal tool for social media managers looking to collect data across multiple social channels at once. Users can track metrics such as CTR, follows, engagement, and content performance for their LinkedIn, Twitter, Instagram, TikTok, Pinterest, and Facebook accounts on one easy-to-use platform. Additionally, their Advanced Listening tool provides users with information about audience demographics, industry influencers, campaign performance, share of voice, and consumer sentiment.
Sprout Social offers a 30-day free trial, and thereafter paid plans start at $249 per month.
As part of HubSpot‘s social media analytics tools, users can look at graphs and visuals breaking down data by specific features, such as audience size, session lengths, and impressions. It is important to note that HubSpot’s social media analytics tools are included as a part of its Marketing Hub, which is a highly comprehensive inbound marketing tool. Essentially, users can gain insights into the entire customer journey, from social media management all the way to their email marketing campaigns.
HubSpot offers a free plan, and paid plans with additional capabilities start at $45 per month.
Best Social Media Tools for Post Scheduling
With CoSchedule, social media managers can manage and collaborate with clients and team members to easily create and schedule social media posts. CoSchedule is the best choice for marketers who like to keep all their projects centralized, and includes a ReQueue feature that allows users to automatically find optimal posting times for social media postings and fill in any gaps in their calendar.
CoSchedule is free with basic functionalities, and paid plans start at $19 per month.
Crowdfire distinguishes itself from the majority of social media scheduling tools by offering the capability to link blog pages, YouTube channels, and even online shops, and generates social media posts for every new update across various platforms. Alongside its content scheduling feature, Crowdfire provides the ability to oversee following and unfollowing activities, while also curating shareable images for social media posts.
Crowdfire is free for up to 3 accounts, and thereafter costs only $7.48 per month.
Best Social Media Tools for Influencer Marketing
IZEA Flex is an analytical platform that effectively eliminates a multitude of uncertainties linked with influencer marketing. It follows key metrics like audience reach, engagement rate, and the estimated cost associated with each influencer. Moreover, IZEA Flex empowers brands with insights into the demographic composition of potential influencers’ audiences, performance metrics of influencer campaigns, conversion rates, and an array of other invaluable data points.
IZEA Flex offers a 10-day free trial, and plans start at $165 per month.
Upfluence‘s tool for influencer marketing aids brands in pinpointing viable influencers, overseeing their campaigns, and gauging the outcomes. Its functionalities encompass the complete spectrum of influencer-related activities, spanning from initial discovery and assessment, distributing product samples, establishing affiliate links, facilitating influencer payments, and tracking campaign metrics. Additionally, Upfluence acts as a central hub for your user-generated content initiatives, where social media managers and influencers can collaborate on content directly on the platform.
Upfluence’s prices are calculated based on each user’s needs and can be requested on their website.
As a top-tier frontrunner in social listening and media connections, Meltwater instills assurance into the procedures of identifying and scrutinizing influencers, quantifying the ROI for campaigns, and adeptly handling relationships. Meltwater provides a unified interface that encompasses your entire influencer marketing strategy through the comprehensive platform. Meltwater’s social listening tools gauge each influencer’s audience size, authenticity, niche, and how influential they are based on engagement.
Meltwater’s prices are calculated based on each user’s needs and can be requested on their website.
Major brands have embraced platforms like Instagram, Facebook, and TikTok as crucial components of their online presence. This surge in social media prominence has spurred a need for adept social media managers who can proficiently navigate the complexities of running business accounts in the virtual realm.
From content creation to analytics, post-scheduling, and influencer marketing, each tool offers a unique set of features tailored to address specific needs. In this fast-paced digital age, these tools are indispensable allies that empower social media managers to execute campaigns with precision, finesse, and measurable success.