How to Ask For and Analyze Feedback from Clients

how to ask for and analyze feedback from clients

Getting feedback from clients can be an incredibly valuable tool to grow and develop your business. A study found a full 42% of companies don’t survey their customers or collect feedback. This is surprising due to the benefits of the process. This may be due to the fact that it can seem daunting to ask for feedback in the first place, and analyzing it well is another struggle.

Thankfully, there are some proven ways to ask for and analyze feedback from clients. In this article, we will look at how to ask your clients for feedback, the importance of asking for it, and how to analyze and implement the feedback you receive. 

The Importance of Getting Feedback from Clients

Feedback can provide an opportunity for you to grow your business, and to fix up any loose ends that you may not be aware of. Below are some incredible benefits of getting feedback from clients, and using it to your advantage:

Improved Client Satisfaction: Knowing where you need to improve can help you increase your client satisfaction, which can be extremely beneficial to your business and reputation. According to this report by Microsoft, 77% of consumers view brands more favorably if they seek out and apply customer feedback. 

Increased Loyalty: If your clients recognize that you are willing to take criticism and improve upon your processes based on their honest feedback, then they can feel more valued and, therefore, will trust you to take on more business from them in the future.

Identifying Areas for Improvement: Negative Feedback or constructive feedback can help you to identify areas of your business that need to be improved. Because your clients can benefit from being honest about their concerns, you can be assured that the feedback is honest and constructive.

Marketing Insights: Client feedback can also provide valuable insights into how they perceive your business. This information can be used to refine your marketing strategies and messaging, making them more effective.

Increased Engagement: Requesting feedback from your clients can help you to engage with them in a meaningful way. This can lead to deeper relationships, increased loyalty, and ultimately, increased revenue.

How to Ask for Feedback from Clients

How to ask for feedback from clients

Asking for feedback can be the most difficult step in this process, as it requires vulnerability and complete trust in your clients. However, it is still crucial to request their feedback, as it can essentially make or break your business. 

You can request feedback during a meeting, in an email, or even with a review form. Whichever method you choose, it is important to ask while your interactions are still fresh in the client’s mind. Don’t wait for more than a couple of weeks after the project has been completed to send a review form, and make sure to ask for feedback during the duration of the project.

Arrange a Meeting

One of the ways in which you can ask for feedback is to set up a meeting with your client to ask specifically for their opinion. Ask them clear, specific questions; instead of vaguely asking them if they are satisfied, ask them if they like your service delivery, your processes, your communication style, or your time management skills. 

Send a Review Form

You can use tools such as Jotform to create review forms or surveys for your clients to fill in. You can either send the feedback request at a certain time after the project has been completed, or you can send one after each milestone has been reached. 

jotform ui

Send an Email

This can be the best way to ask your client for feedback. Simply emailing your client and asking for their feedback can be quick, easy, and effective. Again, be sure to have specific questions lined out so that you can get the most thorough information from your clients. 

Some other things to remember when requesting feedback are to:

  • Keep it short and simple
  • Be clear and specific
  • Explain the reason for the request
  • Thank the client for their time  

How to Analyze Feedback from Clients

Step One: Organize Your Data

Once you have gotten feedback from your clients, you can organize it together with some data about the clients themselves. So, for example, you can create a spreadsheet with subheadings such as “Duration of Work with Client”, “Type of Client”, and “Feedback Area”. 

An example of a spreadsheet for client feedback

Step Two: Identify Key Issues

Identify any common or important negative reviews, and make note of them. These are the areas that you should focus on first, as unaddressed problems can cause a higher client churn rate. Prioritize the issues based on their potential impact on your business and your ability to address them.

Step Three: Analyze the Feedback in Detail

Analyze the feedback in detail to understand the root cause of the issues. Look for patterns or trends that may provide any insights into why your clients are having a particular experience, whether it be positive or negative.

Step Four: Implement Your Findings

Take a good look at what the feedback suggests. Try to find ways to implement the advice given to you, whether it be changing something that clients were unhappy with or focusing on the things that were positively reviewed.

Step Five: Follow Up with Clients

Follow up with your clients to let them know you have taken their feedback seriously and implemented the necessary changes. This can help you build loyalty and improve your client relationship.

Step Six: Measure the Impact

Continuously measure and review the impact of implementing the feedback on your business and your clients, and make necessary changes based on performance thereafter. Use this information to continue improving your product or service and your customer experience.


Asking for and implementing feedback from your clients can be a valuable tool that can help you improve your business and build stronger relationships with your clients. 

By asking for feedback through various channels and analyzing it properly, you can identify areas for improvement, refine your marketing strategies, and increase both client loyalty and satisfaction. By continuously measuring the impact of your actions, you can continue to improve your business and build stronger relationships with your clients.

Don’t forget that positive feedback can serve as valuable testimonials for your business.

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How to Ask For and Analyze Feedback from Clients

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